Michael Jackson BAD 25 Documentary

The Michael Jackson Estate and Legacy Recordings / Sony Music Entertainment chose Art Sims’ 11:24 as the ad agency to create the official ad campaign for Michael Jackson BAD 25 documentary. 11:24 designed and created the print ad campaign for the movie. According to The Michael Jackson Estate, “We have met some great and talented people. Art Sims, you are one of them.” Sims says, “I am humbled that my firm, 11:24, is regarded as the preeminent ad agency in America for creating memorable movie marketing creations for iconic films showcasing African American talents and stories for nearly two decades.  We are very excited about the Michael Jackson BAD 25 documentary ad campaign that we created for such an important and must-see film. I think it may be our best ad campaign ever!” Michael Jackson BAD 25 is a documentary about the BAD album.  The film reveals never-seen images of Jackson and more, including footage shot by the King of Pop himself. Spike Lee directs and also interviews choreographers, musicians and collaborators including Martin Scorsese, Mariah Carey, Sheryl Crow, L.A. Reid and Kanye West

Michael Jackson BAD 25 Documentary

About Art Sims and 11:24 Design: As the founder and CEO of his own firm, 11:24 Design, based in Los Angeles, the company is dedicated to promoting urban youth culture as part of a larger mandate Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories. With his multicultural team, Sims has worked with some of Hollywood’s top filmmakers, including George Lucas, Spike Lee, Jon Kilik, Steven Spielberg, and Abel Ferrera.  He created the indelible images seen for print ad campaigns of numerous famous films, including Red Tails, Malcolm X, Do The Right Thing, Jungle Fever, King Of New York, Love & Basketball, Clockers, When the Levees Broke to Steven Spielberg’s The Color Purple.