ONCE UPON A TIME – ABC’s “Once Upon a Time” stars Jennifer Morrison as Emma Swan.

Bloomingdale’s will become ‘Fairytale Land,’ the enchanted world of ABC’s hit series “Once Upon a Time,” with a flagship window presentation and fashion merchandise salute to the show. The Lexington Avenue windows will be celebrated with actress Jennifer Morrison, who plays Emma Swan, appearing New York’s 59th Street Flagship store to meet and greet fans of the series. The themed window presentation will be based on the show’s fairytale themes, incorporating iconic visuals from the series’ production along with “inspired by” fairytale fashion trends from Bloomingdale’s. Click ahead to get all the details and times…

WHEN: THURSDAY, SEPTEMBER 27, 2012

WHO: JENNIFER MORRISON WILL BE AVAILABLE FOR PHOTO OPS INSIDE THE STORE ON THE 2ND FLOOR FOR AN AUTOGRAPH SESSION WITH FANS FROM 4:00-
6:00 P.M., ET (Press Call: 4:00 p.m.)

WHERE: BLOOMINGDALE’S FLAGSHIP STORE, 59th Street & Lexington Avenue,  2nd Floor

Last season’s No. 1 new drama, “Once Upon a Time” returns SUNDAY, SEPTEMBER 30 (8:00-9:00 p.m., ET), on the ABC Television Network.