Pauly D from MTV’s Jersey Shore

Not many people would have thought that a small reality show about the partiers of the Jersey Shore would lead to multi-million dollar deals and long standing success for its stars. Charismatic headliner of the MTV phenomena, Rhode Island’s Pauly D, is seeing success with a flourishing DJ career and business collaborations including a cocktail beverage company and headphone line. Pauly D is definitely in the right place at the right time and is gaining influence in pop-culture. How is the reality star cashing in on his fame? Click ahead Learn how the DJ turned party-lifestyle mogul is making bank—he may be a lot smarter than we all gave him credit for. From the power of social networking and shameless marketing, Pauly D is upping his brand name.

The Look

When “Jersey Shore” first appeared on MTV, Pauly D jumped into entrepreneurship with a friend by starting Dirty Couture. A casual clothing line with T’s and tanks for the streets and rave outfits, the brand focused its efforts on making the party scene sexier. Next came his Bronze Beats tanning lotion, a no-brainer for for the GTL lifestyle.

The Shore

DelVecchio was chosen in 2009 to be a part of MTV’s “Jersey Shore.” As producers were fascinated with the DJ lifestyle of the soon-to-be reality TV star, Pauly D had aspirations to be something big in the music scene. Although shooting “Jersey Shore” cause DelVecchio to put a hold on his DJ career, he played his cards right and his music career exploded after the show aired. Throughout its seven seasons, DelVecchio has been pulling in an upwards of $100,000 per episode for the reality show. Even though show is in it’s final season, the DJ’s career is far from over.

Superstar DJ

Juggling night gigs for nearly a decade while working days at a car dealership. DelVecchio has worked 132 gigs throughout the past year. Earlier this year the DJ took on residencies at The Hard Rock Hotel and The Palms in Vegas and at Harrah’s in Atlantic City. Currently, he’s working on his first album, and described it to Forbes Magazine as a “David Guetta meets DJ Khaled” sound. DelVecchio earns about $40,000 per show from his gigs. Mixed with being the opening act for Britney Spears‘ Feme Fatale tour, the star has earned $11 million annually, making him the seventh highest paid DJ in the world, according to Forbes.

Air Time

DelVecchio continues to reinforce his fame and his brand with TV time including spin-off series “The Pauly D Project,” appearances in the day-time talk show circuit like Good Morning America and Live! with Kelly and Michael. Along with the appearance in a Miracle Whip ad campaign, there seems to be no bounds for Pauly D. Collaborating with 50 Cent, DelVecchio is also working with the rapper on a line of SMS Audio headphones. He is also signed to the artists’ G-Note records, a label specifically formed for Dance and R&B artists.

Different Kind of Remix

In the spring of this hear the star announced the partnership with Grey Goose co-founder Tom Bruno and Skinnygirl co-founder David Kanbar for the creation of a new beverage, REMIX pre-game cocktails. With flavors like Strawberry Holla-Peno, Oye Mojito, Star Fruit and Yea Yum Berry, REMIX is the first ready-to-drink cocktail dedicated to pre-gaming before you head out for the rest of the night.

Article by Guest Author: Tony Valley. Tony loves lounge lizard music, smoking jackets, loafers and Quentin Tarantino films and pretty much any film that features Uma Thurman.