With production rumored to be wrapping today at Pinewood Studios in England, the latest installment of the Star Wars series has officially been given a name.
On December 18th, 2015, Star Wars fans both young and old will be selling out theaters around the world to experience – STAR WARS: THE FORCE AWAKENS
The epic saga of Luke Skywalker, Princess Leia, Han Solo, Chewbacca, R2-D2 and C-3PO continues with all new adventures and all new villains who will continue the Star Wars pop-culture phenomenon for decades to follow.
Trying to find a fresh take on one of the most recognizable logos in the world was a daunting challenge for the Disney and Lucasfilm team, but they pulled it off. It had to look like it fit into the 37 year-old Star Wars universe consisting of prior films, games, TV shows, toys and other properties and yet also set itself apart as an entirely new ‘force’ to be reckoned with. The new logo has no borders (like Empire or Return had), no Trajan Pro bold type, and no “Episode” in the name. Instead, it’s a simple and clean, new take on a classic and iconic title treatment. No doubt, this logo streamlining will be the model for future Star Wars films and connected brands in the years to come.
With the end of production of the latest film, a new episode name and a new unique/bold look for the title; one thing is for certain – the Force has awoken and Star Wars is back!!!
What do you think of the film’s new name and new look? Leave your thoughts and comments below!