Teaser posters for Disney’s ‘Elena of Avalor’

Disney fans around the world are eagerly anticipating Elena of Avalor, the upcoming animated spin-off series of the Disney Junior show, Sofia the First. Premiering this August on Disney Channel, Elena is a brave and adventurous teenager who saves her kingdom from an evil sorceress and must learn to rule until she is old enough to be queen.

POV Kids, a division of POV Entertainment, an all-in-one design agency based out of North Hollywood, California are responsible for the design of these beautiful teaser campaign posters. POV Kids also designed the logo for the upcoming show and are working on packaging elements for the Elena of Avalor consumer product line from Hasbro. Elena is the latest property executed in a long line of Disney Junior PR campaigns created by POV which include Sofia the First, Jake and the Neverland Pirates, Doc McStuffins, Miles from Tomorrowland and The Lion Guard.

Click ahead to take your first look at the unique set of campaign teaser posters created for the launch of this exciting new property, which showcases Disney’s first Latina Princess, in her gorgeous ruby red gown (designed by Layana Aguilar, from Project Runway All Stars’) and awesome jeweled scepter.

Official logo for ‘Elena of Avalor’

About Elena of Avalor:

Elena will first be introduced in a special upcoming episode of Sofía the First before conquering her own time slot on Disney Junior this July.

Princess Elena’s journey began long ago when her parents and kingdom were taken from her by the evil sorceress Shuriki. Elena bravely faced the sorceress to protect her little sister, Princess Isabel, and grandparents but in the process, her magical amulet pulled her inside its enchanted jewel, saving her life but imprisoning her at the same time. Decades later, Princess Sofia of Enchancia discovers the truth about the amulet she has worn since joining her royal family and sets out to restore Elena to her human form and help her return to the kingdom of Avalor.

Aimee Carrero voices Disney’s newest Princess, Elena of Avalor

Voice Cast: 

Princess Elena (Aimee Carrero) – A 16-year-old ascendant to the throne of the fairytale kingdom of Avalor.
Princess Isabel (Jenna Ortega) – The younger sister of Elena.
Migs, Luna, and Skylar (Chris Parnell, Yvette Nicole Brown, Carlos Alazraqui) – three magical flying creatures called Jaquins who support Elena as she learns how to rule her kingdom.
Francisco (Emiliano Díez) – Elena’s grandfather.
Luisa (Julia Vera) – Elena’s grandmother.
Duke Esteban (Christian Lanz) – Elena’s uncle and Royal Advisor of Avalor.
Naomi (Jillian Rose Reed) – Elena’s best friend.
Mateo (Joseph Haro) – A wizard-in-training and another of Elena’s close friends.
Gabe (Jorge Diaz) – Elena’s friend and rising star of the Royal Guard.
Zuzo (Keith Ferguson) – A mysterious and wily spirit animal that acts as a link between the human and spirit worlds.
Armando (Joe Nunez) – A frazzled palace servant who helps Elena on her journey to the throne.

Elena Teaser Poster #1

Elena of Avalor, Teaser Poster #2

Elena of Avalor, Teaser Poster #3

Official Press Info: 

Princess Elena of Avalor, a confident and compassionate teenager in an enchanted fairytale kingdom inspired by diverse Latin cultures and folklore, will be introduced in a special episode of Disney Junior’s hit series Sofia the First beginning production now for a 2016 premiere. That exciting story arc will usher in the 2016 launch of the animated series Elena of Avalor, a production of Disney Television Animation. The announcement was made today by Nancy Kanter, Executive Vice President and General Manager, Disney Junior Worldwide.

The role of 16 year-old Princess Elena, the bold, caring, funny and clever ascendant to the throne in the fairytale Kingdom of Avalor, will be voiced by Aimee Carrero (ABC Family’s Young & Hungry).

Kanter said, “Our creative team has delivered a universal story with themes that authentically reflect the hopes and dreams of our diverse audience.” She continued, “What excites us most is the chance to use distinctive animation and visual design to tell wonderful stories influenced by culture and traditions that are familiar to the worldwide population of Hispanic and Latino families and reflect the interests and aspirations of all children as told through a classic fairy tale.”

As with all Disney Junior programming, Elena of Avalor stories will be guided by an established curriculum that nurtures multiple areas of child development: physical, emotional, social and cognitive; thinking and creative skills, as well as moral and ethical development. Created for kids age 2-7 and their families, the stories are designed to communicate positive messages and life lessons that are applicable to young children about leadership, resilience, diversity, compassion and the importance of family and family traditions.

The series will be presented in 25 languages on Disney Junior channels and daily programming blocks for kids age 2-7 on Disney Channels, among other platforms, in 154 countries around the world. On television alone, its estimated daily reach will be over 207 million households.

Princess Elena’s journey began long ago when her parents and kingdom were taken from her by the evil sorceress, Shuriki. Elena bravely faced the sorceress to protect her little sister, Princess Isabel, and grandparents but in the process, her magical amulet pulled her inside its enchanted jewel, saving her life but imprisoning her at the same time. Decades later, Princess Sofia of Enchancia discovers the truth about the amulet she has worn since joining her royal family and sets out to restore Elena to her human form and help her return to the Kingdom of Avalor.

While Elena is the rightful heir to the throne, she is only age 16 so she will rule Avalor with the help of a Grand Council comprised of her Grandfather Tito, Grandmother Cici and Royal Advisor, Duke Esteban.

With some magical friends by her side – Mateo, a wizard-in-training, and Skylar, a magical flying creature – Princess Elena’s further adventures will lead her to understand that her new role requires thoughtfulness, resilience and compassion, the traits of all truly great leaders.

Elena of Avalor is executive-produced by Craig Gerber (of the Emmy Award-nominated Sofia the First). Silvia Cardenas Olivas (Moesha, The Brothers Garcia), an alumna of the National Hispanic Media Coalition’s Television Writers Program, is the story editor, and Elliot M. Bour (The Little Engine That Could) is the supervising director. The series’ cultural advisors are Doris Sommer, Harvard University professor and Director of Graduate Studies in Spanish; and Marcela Davison Aviles, Managing Director and Executive Producer, El Camino Project, an international Latino arts initiative.

The series is a spin-off of Sofia the First which has delivered the two highest rated telecasts in cable TV history among Kids 2-5 and Girls 2-5, and the #2 preschooler cable TV telecast ever in Total Viewers, Adults 18-40 and Women 18-49.

ELENA OF AVALOR