THE AVENGERS ASSEMBLES A RECORD $200+ MILLION BOX OFFICE OPENING WEEKEND!

 

Congratulations to MARVEL’S The Avengers on this weekend’s amazing box office success! From a marketing campaign that started back in 2008 at the end of Iron Man and built itself up in the years to follow with THOR, HULK and Captain America many had expected this team-up to be huge, but not this huge! Raking in 200.3 million this weekend, it beats out last Summer’s Harry Potter and the Deathly Hallows pt2 which held the previous title for the biggest weekend record of all time. That one pulled in $169.2 mil (though Deathly Hallows still holds the title for breaking opening day records). The Avengers has broken a whole new list of box-office records though and will undoubtedly continue to do so! The Disney/Marvel marketing team-up seems to have been as impressive and powerful as that of the Avengers characters themselves. A very exciting time in cinema history and they’re just getting started!

 

The film’s cumulative global box office gross is an estimated $641.8 million over 12 days in release.

In just three days, Marvel’s the Avengers is the fastest movie to reach $200 million domestically. The domestic debut kicked off Friday, May 4 and marks the second highest single day take of all time at $80.5 million. Saturday’s box office gross of $69.7 million is the highest Saturday take of all time. Moviegoers gave Marvel’s The Avengers a rare and perfect A+ CinemaScore. 

Marvel’s The Avengers began opening internationally April 25 and crossed the $600 million mark globally May 6 after just 12 days in release.

International box office highlights include:

  • Opened May 3 in Russia with $17.9 million, the biggest Marvel opening weekend ever
  • Opened May 5 in China with $17.4 million
  • Biggest opening weekend of all time in Mexico, Brazil, Argentina, Ecuador, Peru, Central America, Bolivia, Hong Kong, Malaysia, New Zealand, and Philippines

Marvel’s The Avengers has now opened in all major markets except Israel, Poland, and Japan.

 

The film’s success comes a month after Marvel and Disney announced that a sequel to 2011’s Captain America: The First Avenger will be released April 4, 2014. A sequel to last summer’sThor is scheduled for release November 15, 2013, and the third installment of the hit Iron Man series, which has earned over $1.2 billion worldwide, will arrive in theaters May 3, 2013. 

Marvel’s The Avengers is the first Marvel Studios film to be marketed and distributed by The Walt Disney Studios.

 

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