Disney’s “Journey to Oz Balloon Tour” Kicks Off on it’s Coast to Coast Journey Today!

Disney’s “Journey to Oz Balloon Tour” Kicks Off on it’s Coast to Coast Journey Today!

February 12th, 2013

Beyond the Marquee

Journey to Oz Balloon Tour

This morning at the historic Walt Disney Studios Disney Studios in Burbank, hundreds of Cast Members gathered to celebrate the launch of the “Journey to Oz Balloon Tour”. Kicking off today, sponsored by HSN and IMAX, the colorful Oz The Great and Powerful emblazoned hot-air balloon begins its National tour from the Walt Disney Studios lot in Burbank. Over the next few weeks the stunning balloon will make it’s way to the World Premier at the El Cap on February 13, travelling onto Disneyland Anaheim (Feb 17), making an appearance at Daytona on Feb 24 and ending its iconic journey in Central Park in New York on March 5/6 , generating PR along the way and supported by an app on the official Facebook page for the film starting February 15th at: facebook.com/OzTheGreatAndPowerful. Fans will then have the opportunity to locate their closest city (one option in every state) and vote to unlock an exclusive early screening of the film. Users will vote by Tweeting with a custom hashtag for their city (e.g. #DisneyOzSeattle) or by sharing on Facebook. Beyond the Marquee was on hand as the balloon took to the clear blue skies above the studio, click ahead to see some Exclusive pictures from this morning’s launch. Oz The Great and Powerful releases in theaters in 3D on March 8.

Click on any of the images below to enlarge!

Journey to Oz Balloon Tour