Although Ridley Scott’s Prometheus was expected to have a larger opening, it has made number three on the list of “Biggest Opening Weekends NOT at Number One” with over $50 million. So who grabbed the number one spot? Madagascar 3: Europe’s Most Wanted took the glory this week with $60 million.
$60 million for opening weekend is right on par for a DreamWorks Animation film. The first Madagascar grossed $60 million opening weekend (including Memorial Day’s numbers), Madagascar: Escape 2 Africa grossed about $60 million opening weekend, along with Kung Fu Panda. All is looking bright for the third-installment, except for the fact that none of the other DreamWorks films listed above were presented in 3D. So are audiences loosing interest in the Madagascar franchise or 3D films? 3D ticket sales accounted for 45% of Madagascar 3: Europe’s Most Wanted’s box office. If the film wasn’t presented in 3D with the $3 surcharge, the film would have lost about $9 million. Let’s just hope audiences can hold an interest in the Madagascar gang until they find their way home.
Dropping from the number one spot, to the number three is Snow White and the Huntsman. The film dropped 59% from last week, and isn’t doing too hot overseas either, for a budget of $170 million. Also, not doing too strong at the box office anymore is Men in Black 3 and Marvel’s The Avengers, but they once had their time to shine, and shined bright they did.
Will Adam Sandler’s That’s My Boy take the number one spot this coming week? You tell us in the comment section below.
Box Office Actuals: (June 8-10, 2012)
- Madagascar 3: Europe’s Most Wanted – $60,316,738
- Prometheus – $51,050,101
- Snow White and the Huntsman – $23,058,790
- MIB 3 – $13,895,720
- Marvel’s The Avengers – $11,249,738