Social Media Changing the Face of Hollywood Marketing

Social Media HollywoodWhile it’s no surprise that big ticket films like The Avengers and The Amazing Spider-Man have seen massive box office success, a handful of unexpected hits have also rocked the box office so far this year, as Hollywood has shown a newfound dedication to embracing social media. Social Media is not a new marketing space, but for Hollywood it seems the best and most inexpensive new way to advertise their projects across a highly diverse global market. Social media gives studios, directors, and actors a quick and relatively easy way to access their audience and fans during all stages of production.

“It’s really important to cultivate an audience as early as possible.” says Leigh Lewallen, a Social Media Strategist and Online Community Manager who’s worked on social media for some of 2012’s most successful films including Sony’s Think Like a Man, as well as Warner Bros’ hits The Lucky One and Magic Mike.

CONTEST: GET THE BLU-RAY for GET THE GRINGO!

GET THE GRINGO on BluRay/DVD on July 17th

Hey there!  Beyond the Marquee and our good pals at Twentieth Century Fox Home Entertainment and Icon Productions would like you to win a copy of Get the Gringo, releasing on Blu-ray, DVD and Digital download on July 17th!
 
Car chases, bloody bodies and a hard-core prison… all in a day’s work.  Mel Gibson’s vacation plans take a turn for the worse in the raw, explosive and action-packed Get the Gringo.  If you’d like to add this film to your home video library, then click the link below and enter our Get the Gringo Blu-Ray Giveaway now!

Taking Your Kids to San Diego Comic-Con? Enroll them in Saturday’s IRON MAN 3 Costume Event!!!

Yep, you nailed it!

San Diego’s Comic-Con International is truly an amazing place, that one time of year outside of Halloween where you can go and celebrate your love for your favorite TV, Movie or Animated character in costume. And the trend that for years has been a staple for people of all ages from around the globe, over the past few years has shown a growth in the kids who accompany them to the convention. If you’re heading out to this years 4 day pop culture event, a heads up that Marvel Studios will be hosting an Iron Man 3  Kid’s Costume Event on Saturday, July 14, at 12:30 p.m. at the Marvel booth (#2329). The event is open to all children ages 2-14 who come dressed as Iron Man—Marvel’s iconic Super Hero featured in the upcoming Iron Man 3.   Anyone looking to participate in the costume event should arrive at the Marvel booth by 12:10 to prepare for the event.  A group photo of all the costumed children will be taken on stage and featured on Marvel.com.  All participating children will also receive a poster autographed by Robert Downey Jr., who reprises his role of Tony Stark/Iron Man in the fan-favorite franchise. 

Batmobiles Headed To Comic-Con!

Two Batmobiles (‘Batman Forever’ and ‘Batman & Robin’) are loaded up and ready to head down to Comic-Con 2012.

Holy Bat Transports!   Southern California residents and visitors from around the globe traveling to this week’s Comic-Con 2012 in San Diego … NO!  your eyes are not deceiving you if you see trailers with Batmobiles on them heading down the freeway!

Today, the Batman Forever and Batman & Robin Batmobiles were spied being loaded up on a trailer at Warner Bros. Studios, soon to head out for San Diego and hundreds of thousands of awaiting Batman fans!

Just this year, both the Tumbler and Bat-Pod have been traveling across North America on the Tumbler Tour to ratchet up enthusiasm for the highly anticipated July 20th release of Warner Bros. Pictures’ The Dark Knight Rises.  In addition, five Batmobiles were featured in a special documentary that will be included in the film’s home video release, and the quintet will be showcased this weekend at Comic-Con in San Diego.

Downtown Cinema (with Malone) Reviews ZOMBIES VS. STRIPPERS (DVD Review) ***MATURE***

ZOMBIES VS. STRIPPERS AVAILABLE ON DVD 7/10 FROM FULL MOON HORROR

Shakespeare once wrote, “What’s in a name?  That which we call a rose, By any other name would smell as sweet;”  Well, there’s a lot in a name, or more specifically a title.  Snakes on a Plane famously became a cult phenomenon before it was even released thanks to its no-nonsense (or all-nonsense) title.  Don’t forget Hot Tub Time Machine which enticed viewers with the promise of a time travelling jacuzzi… and bubbled up a profit, grossing over $50 million domestically.  Or what about 2009’s The Goods: Live Hard, Sell Hard?  Bad title + Jeremy Piven = no business. So when old Billy Shakes asks what’s in a name, the answer is simple: ticket sales.  This Tuesday, Charles Band and Full Moon Horror release a DVD with quite possibly the best title of 2012: Zombies Vs. Strippers.

At least you know what you’re gonna get.

Greatest Jerks of the Silver Screen: Carter Burke from ALIENS (1986)

There have rarely been scumbags immortalized on the silver screen as slimy as Carter Burke, played by Paul Reiser.  Reiser, today a beloved comedian and star of the long running sitcom “Mad About You” (1992-99) said that after Aliens, people would furiously curse at him on the street.  Cast as a slimy company man, Burke dressed in irritating futuristic suits with no upper lapels, and always seemed to be sweating.  He was a really effective d-bag.

Burke "The Jerk" in person. Note the futuristic suit and the excessive perspiration.

His character is truly awesome.  In addition to “personally guaranteeing” to Ripley that their return to planet LV426 was strictly to kill the aliens and “not to study, not to bring back,” he plans to sabotage the surviving Colonial Marines’ sleep pods on their trip home, killing them all…in order to return the aliens to his company for study.  He deliberately releases two alien face-huggers into a room where Ripley and the 11-year-old Newt are sleeping, hoping to impregnate them both with alien embryos.  Finally, when dozens of aliens attack, he seals everyone out of what he considers a safe room, only to meet his gruesome and very satisfying end.  Carter Burke, I salute you, you horrible weasel!

peace1

The Greatest Lines in B-Movie History – I COME IN PEACE

Dolph Lundgren is a pretty good actor, a fact hidden in a dozen straight-to-DVD releases where unconvincing models are blown up.  Wait – just to be clear – my intention here was to put the image of model cities or trains exploding in your mind, but if your thoughts went to tall, skinny women with an inability to plausibly promote lipstick, then I’m completely comfortable with that.  Hang on – my intention with that last sentence was not to create the image of model cities and trains literally exploding inside your mind, but rather for you to imagine the explosion of replica plaster taking place somewhere outside the confines of the head.  English, he writes in a gently mocking tone of ink; am I right?

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