
Movie trends come and go like any other industry. Westerns are popular for a few years, then sci-fi, then fantasy. Right now we’re up to our necks in vampires. Movie posters, known in Hollywood as “one-sheets,” experience their own trends.
For a while it was the Stars-Standing-Back-To-Back model (Mr. & Mrs Smith, Two Weeks Notice, Pretty Woman). That was replaced by the Giant Eye syndrome — every horror poster must feature a giant eye! (Seed of Chucky, Godzilla, The Eye {should’ve seen that one coming}). Now we’re in an era of poster marketing led by what I like to call the You-Walking-To-Me fad.
If you think the fellowship walked a lot in The Lord of the Rings, then you haven’t studied multiplex décor of late. Luckily for you, I have. Here’s the insight I’ve walked away with.